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Brian Solis is  a media guru. He is an author of four books, an entrepreneur, a speaker, and a web-show host. According to his website, he has not only studied but influenced “the effects of emerging media on business, marketing, publishing, and culture.” In addition, Solis is the author of a blog that is among the top 1% of all blogs tracked by Technorati.

When you read Solis’s credentials, you cannot help but be impressed and interested in what he has to say about the relationship between business and social media. After you read his blog entries, if you are not motivated to take his tips of success and apply them in your job, internship, or whatever business venture you are currently pursuing, then I would question your dedication to your work.

In much of Solis’s work, he focuses on the way that businesses use social media to engage it’s viewers, consumers, participants, etc. Solis says that businesses need to look at engagement as “an opportunity to close existing gaps between an organization and its stakeholders.” It is simply not enough to just create a social presence. To be successful, a company must go beyond just being online – they must interact with their target audience.

The most interesting post that I read of Brian Solis discussed a common marketing term. In many classes, I have had to memorize “the four p’s of marketing.” In Solis’s blog, he introduces a fifth “P” and it is people. The idea of people being the fifth “P” is very intuitive. After all, where would price, promotion, product, and placement be without people there to utilize these marketing functions? Solis brings his blog post back to the topic of social media because in order for a company to use the fifth marketing “P,” there has to be a way for the organization to reach this fifth “P” with the company’s message of product or service. Solis maintains that efficient use of social media can bridge the gap between the four marketing “P’s,” price, promotion, product, placement, and the fifth, people.

Solis’s most popular tags are Books, Business – Marketing, Social Media, and New Communications.

Brian Solis’s blog is a helpful tool for any public relations professional because the tips given come from a reliable and successful source.

This week in social media: Brian Solis: http://www.youtube.com/watch?v=r1lPONbjHOw&feature=fvst

Social relevance with Brian Solis and Scott Monty: http://www.youtube.com/watch?v=BolKotKuaig&feature=fvst

Brian Solis: The End of Business as Usual: http://www.youtube.com/watch?v=iRUx7zRlSSU

http://www.briansolis.com/2011/10/we-are-the-5th-p-people/ – The influence that “people” have on marketing.

http://www.briansolis.com/2011/10/state-of-social-media-2011/ – Social media has become part of normal routine in business as well as personal.

http://www.briansolis.com/2011/11/the-rules-of-smarter-engagement/ – Using better engagement to get consumers involved.

 

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After joining the Digg site and browsing around, I have come to the conclusion that Digg could be viewed as being the communication industry’s version of Pinterest. For the average public relations professional who wants to be “in the know,” Digg is definitely the place to go.  That totally just rhymed and if that phrase goes viral, I definitely coined it – even if it is rather cliche.

Moving back to Digg, here is how the site works. Any Digg participant can submit a link to something that said person finds to be interesting, dumb, hilarious, or just plain fabulous. The submitted link is then passed around the Digg site and fellow Digg users can view and rate the content. By clicking “Digg” on the submitted material, the “clickee” is giving their approval to the submission. A “Digg” works in the same way that a “like” on facebook does. It is simply a thumbs up to a viewed story, picture, etc.

Digg is the perfect way for something to go viral. For the public relations professional, it is another way to get your message out there to the public as quickly and efficiently as possible.

On Digg, there are many cool features. First, there is “My News,” which is an accumulation of topics that Digg figures you, the viewer, would like based on your previous diggs and viewed content. Neat, huh? I think so.  Next, there is “Top News,” and this page is a collection of the top news (duh) across the Digg site. The more diggs a story has, the better chance that is has on appearing on the “Top News” page. This page is also organized by categories like business, entertainment, gaming, and offbeat. These broad groups pretty much guarantee that something will peak your interest.

Digg’s newest addition is the Digg Newsroom. The newsroom is much like the “Top News” page but it includes the top selections from all over the web – not just from the Digg site. In addition, any submission on Digg can be commented on, saved, and shared.

Because Digg is user-friendly and can help promote (positive) materials to the public quickly, the use of Digg by public relations professionals would be wise.

How to use Digg: http://www.youtube.com/watch?v=g4Clg1dPo64

Cool information about Digg: http://www.crunchbase.com/company/digg

Digg: five years in five minutes: http://www.youtube.com/watch?v=0fkIjOP0aug

 

My title is inspired by my new favorite youtube video, http://www.youtube.com/watch?v=5BrkmIqUXck.

So, basically, I’m not into the blogging scene. Actually, I like reading blogs but I’m not too into the writing scene. But, due to my responsibilities at school that are a part of my attempt to complete my undergraduate degree, I’m now a blogger! Yay for me.

I hope that the video above makes up for my lack of enthusiasm about my entrance into the blogging world.

Have a wonderful day.

 

P.s. I’m enthusiastic about life. Just not school. The end.